Episode 271 – Brands in Crisis

Episode 271 July 29, 2026 00:28:05
Episode 271 – Brands in Crisis
Free To Choose Media Podcast
Episode 271 – Brands in Crisis

Jul 29 2026 | 00:28:05

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Show Notes

Recorded in 2025, Bruce Turkel, branding expert and author of All About Them, and Laura Culp, founder of Culp Branding, join host Vince Poscente to discuss how companies survive — or fail to survive — a brand crisis. Their conversation ranges from the "fire extinguisher paradigm" of crisis preparedness to what separates a genuine apology from a deflection, using Johnson & Johnson's Tylenol response, Chipotle's food-safety recovery, and Tesla's ongoing brand-identity struggle as contrasting case studies.

 

 

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